Priced right, marketed privately
Sell your luxury home.
A written price, a written marketing plan and three coordinated presentations of your home.
A live person answers. Not a robot, not a phone tree.
Thinking of selling?
What is your Colorado luxury home worth?
Get a free Smart Pricing Report: recent $1M+ sales near you, the homes you would compete with and three list prices to choose from, prepared by a person on our team.
A live person answers.
Price, present, show privately
How do you sell a $2 million+ home in Colorado?
Price it from the comps, present it three ways and show it privately. At $2 million and up, buyers have 6.7 months of homes to choose from across the Front Range cities we track (MLS, updated November 6, 2026), so the price and presentation on day one decide the sale.
Smart Pricing Report.
The comps, the adjustments and our list price, in writing.
Its own address.
A property website with photos, film and the floor plan.
Paid social.
Ads aimed at buyers in your price range and area.
The email feature.
Sent to the agents who sell homes at your price.
How do you price a $2 million+ home?
- Comparable sales. Sold homes from the last six months in your neighborhood, adjusted for lot, size and finish.
- Active competition. The homes a buyer tours the same weekend as yours.
- Day one. Price it right at launch. A price cut after launch tells buyers the first price was wrong.
- A written report. You get the Smart Pricing Report before you sign a listing agreement.
What does the marketing plan include?
- Photography and film. Professional photos, twilight exteriors and a walk-through film.
- A property website. One address for the photos, film, floor plan and showing requests.
- Social promotion. Paid placement to buyers in your price range.
- An email feature. Sent to agents at Keller Williams DTC and across the metro.
Can I sell privately?
- Office exclusive. Shown only to buyers working with Keller Williams DTC agents, including The Kenna Group.
- Coming soon. Announced before showings start, to build a list of buyers.
- The tradeoff. Fewer buyers see a private listing. More privacy costs exposure.
- The rules. MLS rules set how long a home stays private once you market it. We walk you through them.
Know your price band
How Colorado luxury homes over $1 million are selling.
Live MLS numbers for single-family homes over $1 million along the Front Range, updated November 6, 2026. Your price band sets how fast homes sell and how much room there is to negotiate.
The $1M to $1.5M range is the tightest, at 3.3 months of supply. The $5M and up range has the most room, at 17.1 months.
| Price range | For sale now | Sold, 12 months | Months of supply |
|---|---|---|---|
| $1M to $1.5M | 1,078 | 3,903 | 3.3 |
| $1.5M to $2M | 402 | 1,371 | 3.5 |
| $2M to $3M | 389 | 859 | 5.4 |
| $3M to $5M | 207 | 336 | 7.4 |
| $5M and up | 110 | 77 | 17.1 |
Based on information from REcolorado for the period November 6, 2025 through November 5, 2026. Single-family homes $1,000,000 and up; condos and townhomes $800,000 and up. Homes for sale as of November 6, 2026. Months of supply = homes for sale now divided by the average monthly sales of the last 12 months.
Price it to be seen
How we price a Colorado luxury home.
Buyers over $1 million search in price bands. A home listed at $2,050,000 misses every buyer who searches up to $2,000,000.
- Start with the closed sales. Recent $1M+ sales near you, adjusted for size, lot, views and condition.
- Study the competition. The homes buyers will tour the same weekend, and how long they have been listed.
- Choose a search band. List where the most qualified buyers are searching, not one step above it.
- Three prices, your call. Our Smart Pricing Report gives three list prices and what each one means for time on market.
The launch plan
What happens in the first 30 days of a luxury listing.
| When | What we do |
|---|---|
| Before listing | Smart Pricing Report, pre-inspection, repairs, staging plan |
| Photo week | Professional photos, video, drone and a floor plan |
| Coming Soon | Coming Soon in the MLS and private previews for our buyer list |
| Launch | Active in the MLS, syndication, social and email to agents |
| Weeks 1 to 2 | Showing feedback after every tour, open house if it fits |
| Week 3 to 4 | Review activity and price position with you, in writing |
A live person answers.
Quick answers
Questions sellers ask.
How long does a luxury home take to sell in Denver?
Across the Front Range cities we track, homes at $2 million and up have 6.7 months of supply today, and homes from $1 million to $2 million have 3.4 (MLS, updated November 6, 2026). Price and presentation decide where your home falls in that range.
Can I sell without a public listing?
Yes. We show the home to our buyers and Keller Williams DTC agents first, or we keep it private. MLS rules set how long a home stays private once marketing starts; we explain them before you sign.
What is a Smart Pricing Report?
Our written pricing report: the comparable sales, the adjustments and the list price we recommend, with the marketing plan attached.
How long does a $1 million-plus home take to sell in Colorado?
It depends on the price band and the area. The months of supply on this page show how much competition there is right now: the higher the number, the longer homes sit and the more pricing matters.
Can I sell my luxury home privately?
Yes. See our page on private and off-market sales. A private sale trades exposure for discretion, and the price can be lower without competing offers.
Further reading
From the Kenna network.
Free playbook
The Colorado Luxury Downsizing Playbook.
Sell the estate, buy the right home, move once. The 12-week plan, the tax and cash questions, the ranch, patio, 55+ and golf communities, and the checklist. 8 pages, free.
A live person answers. Not a robot, not a phone tree.
Private consultation
Ask us about selling your home.
303-955-4220A live person answers. Not a robot, not a phone tree.
- Private showings on your schedule, including evenings and weekends.
- Off-market homes from The Kenna Group's agent network.
- One point of contact from the first showing to the closing table.
Kenna Luxury Real Estate is a division of The Kenna Group at Keller Williams DTC (KWDTC).