Sell a luxury home
Sell your luxury home.
A written price, a written marketing plan and three coordinated presentations of your home.
A live person answers. Not a robot, not a phone tree.
Concept photography: AI-generated illustrative imagery, not a property listing.
Price it from the comps, present it three ways and show it privately. At $2 million and up, buyers had nearly five months of homes to choose from in December 2025, so the price and presentation on day one decide the sale.
Smart Pricing Report.
The comps, the adjustments and our list price, in writing.
Its own address.
A property website with photos, film and the floor plan.
Paid social.
Ads aimed at buyers in your price range and area.
The email feature.
Sent to the agents who sell homes at your price.
How do you price a $2 million+ home?
- Comparable sales. Sold homes from the last six months in your neighborhood, adjusted for lot, size and finish.
- Active competition. The homes a buyer tours the same weekend as yours.
- Day one. Price it right at launch. A price cut after launch tells buyers the first price was wrong.
- A written report. You get the Smart Pricing Report before you sign a listing agreement.
What does the marketing plan include?
- Photography and film. Professional photos, twilight exteriors and a walk-through film.
- A property website. One address for the photos, film, floor plan and showing requests.
- Social promotion. Paid placement to buyers in your price range.
- An email feature. Sent to agents at Keller Williams DTC and across the metro.
Can I sell privately?
- Office exclusive. Shown to Kenna Real Estate Group and Keller Williams DTC buyers only.
- Coming soon. Announced before showings start, to build a list of buyers.
- The tradeoff. Fewer buyers see a private listing. More privacy costs exposure.
- The rules. MLS rules set how long a home stays private once you market it. We walk you through them.
Quick answers
Questions sellers ask.
How long does a luxury home take to sell in Denver?
At $2 million and up, the metro had 4.97 months of supply in December 2025 (DMAR). Homes from $1 million to $2 million had under three months. Price and presentation decide where your home falls in that range.
Can I sell without a public listing?
Yes. We show the home to our buyers and Keller Williams DTC agents first, or we keep it private. MLS rules set how long a home stays private once marketing starts; we explain them before you sign.
What is a Smart Pricing Report?
Our written pricing report: the comparable sales, the adjustments and the list price we recommend, with the marketing plan attached.
Further reading
From the Kenna network.
Free playbook
The Colorado Luxury Downsizing Playbook.
Sell the estate, buy the right home, move once. The 12-week plan, the tax and cash questions, the ranch, patio, 55+ and golf communities, and the checklist. 8 pages, free.
A live person answers. Not a robot, not a phone tree.
Private consultation
Ask us about selling your home.
303-955-4220A live person answers. Not a robot, not a phone tree.
- Private showings on your schedule, including evenings and weekends.
- Off-market homes from the Kenna Real Estate Group's agent network.
- One point of contact from the first showing to the closing table.
Kenna Luxury Real Estate is a division of the Kenna Real Estate Group at Keller Williams DTC (KWDTC).