Quiet by design
Private and off-market luxury home sales in Colorado.
Sell a Colorado estate privately, or find a home before it reaches the public market: office-exclusive listings, Coming Soon, and agent-to-agent introductions.
A live person answers. Not a robot, not a phone tree.
Sellers choose the exposure
How do private and off-market luxury sales work in Colorado?
A Colorado seller can sell publicly on the MLS, start with a Coming Soon period, or keep the home off the MLS entirely as an office-exclusive listing marketed only inside our brokerage, with a signed disclosure of the trade-offs. Under current MLS rules, once a home is marketed to the public, it must be entered in the MLS within one business day.
Private sales protect privacy, security and timing. Public sales reach the most buyers. We walk through both with real numbers before you decide, and we never put your address online without your say.
Your options
Three ways to sell a luxury home.
| Option | Who sees it | Best for | Trade-off |
|---|---|---|---|
| Office exclusive | Our brokerage's agents and their buyers only, no public marketing | Privacy, security, a quiet test of price | Fewer buyers see it; you sign a disclosure |
| Coming Soon | Agents in REcolorado, before showings start | Building interest before launch | The clock starts once it goes active |
| Full MLS listing | Every agent, every buyer, every listing site | The widest market and price discovery | Your home is public |
Brokerage rules and MLS policies on private listings changed in 2025. We use the current forms and explain each one before you sign.
How we protect privacy
What a private sale looks like with us.
- No public address. Marketing describes the home, not the street, until you approve.
- Accompanied showings only. Names and proof of funds or pre-approval before anyone walks through.
- Agent-to-agent. We introduce the home to agents with matching buyers, one conversation at a time.
- Your timing. Showings on your schedule. Many sellers start private and go public later, or not at all.
- Pricing you can trust. A Smart Pricing Report built on recent $1 million-plus sales, prepared by a person.
Looking for an off-market home?
How buyers find homes before they hit the market.
- 01Tell us the target.Neighborhood, lot, home style and budget. The narrower the target, the better the outreach.
- 02We check what's coming.Our listings, our network's upcoming listings and Coming Soon homes in REcolorado.
- 03We reach owners.Personal letters and calls to owners in the exact streets you name, when you want us to.
- 04You see it first.Private showings, with a pre-approval or proof of funds ready.
Thinking of selling?
What is your Colorado luxury home worth?
Get a free Smart Pricing Report: recent $1 million-plus sales near you, the homes you compete with and three list prices, prepared by a person, not an algorithm. Private, no obligation.
A live person answers. Not a robot, not a phone tree.
Quick answers
Private sale questions, answered.
Can I sell my luxury home without putting it on the MLS?
Yes. You can choose an office-exclusive listing marketed privately inside our brokerage, with a signed disclosure of what you give up by staying off the MLS. Once a home is marketed to the public, it has to go into the MLS within one business day.
What is a Coming Soon listing?
A status in REcolorado that lets agents see the home before showings start. It builds interest without days on market adding up.
Does a private sale get a lower price?
It can. Fewer buyers see the home. The trade is privacy and control. We show you the likely difference before you choose.
How do buyers find off-market homes?
Through agents. Tell us exactly what you want; we check our own and our network's upcoming listings and contact owners in the neighborhoods you name.
Do you market by appointment only?
Yes. Every showing on a private listing is booked and accompanied, with names collected in advance.
Private consultation
Ask us about a private sale.
303-955-4220A live person answers. Not a robot, not a phone tree.
- Private showings on your schedule, including evenings and weekends.
- Off-market homes from The Kenna Group's agent network.
- One point of contact from the first showing to the closing table.
Kenna Luxury Real Estate is a division of The Kenna Group at Keller Williams DTC (KWDTC).